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I rarely sell cash-secured puts.
Why?
Because if my stock picks are good, and continually rise on average, I can collect cap gains and dividends (if the stock offers one).
I can't do that when I sell puts.
Simply put (excuse the pun)... Puts aren't as profitable as covered calls overall when I make great stock picks. I want top profits. That's why I'm here.
However, the time leading into earnings is when I sell cash-secured puts on stocks with a history of rising before earnings. It's an easy, low-risk trade for my portfolio, so I switch to that strategy.
I make sure my puts expire before the earnings call so if there is a dump in the stock, I don't end up owning it. There's always a chance I could own the stock when I sell a put, of course, and you should never sell a put on a stock you don't want to own. But the goal here is to try not to own that equity and walk away with a stack of cash.
And also ---- stay in cash.
What do I want that cash for?
I'm hoping the stock drops on earnings. If it does, I buy back in from a lower position and trade covered calls from there.
WIN-WIN!
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